Design is all around us. Humans interact with design on a daily basis, whether consciously or not. Each design is created with the intended message and target audience in mind. By applying a few basic principles, you can create effective and understandable designs.
While the elements of art are considered the building blocks of design, the principles of design can be seen as the rules. Once you understand all the design elements, you’ll want to be ambitious and include multiple shapes, different colors, or types of lines and fonts. But without design principles, you end up with a disorganized, confusing, and hard to navigate structure.
And as a huge film lover, I am always fascinated by the way world-famous films convey complex concepts through their posters. I believe that simplicity is the key to understanding, and that’s why I try to explain these concepts in a simple way with posters from some of this world-famous films.
Proximity
The main purpose of using proximity in design is to organize information and create visual hierarchy to improve product usability.
Proximity it’s nothing more than grouping and shaping of objects within a composition. We use proximity in our designs for two main reasons:
Create connections – Proximity creates relationships between visual elements in a composition and can create relationships, hierarchy, organisation and structure.
Dissipate connections – Proximities can also be used to imply a lack of relationship between elements, breaking organisation and structure.
Bringing familiarity to your design helps separate visual elements to reduce visual clutter and make your design more comprehensible.
What that means is that Seeing design elements side by side in a composition makes them perceived as related. By placing elements apart from each other, designers can communicate that there is no relationship between them.
Repetition
Balance
