Finding the G spot
As human beings, customers typically gravitate towards relationships that can deliver seamless...
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Behaviour
Join me in deciphering behaviour and contemplating experiences that leave an unforgettable impression, much like encountering a unicorn in an enchanted forest.
5 Articles
The Power of Stupid Questions
Stupid questions are powerful because they increase success when you ask the right questions rather than focusing on the right...
From CX to a true HX
Calling a person “customer” or “user” means reducing a product or brand experience to the bare minimum that does not make sense these...
Service Design
Service Design is the activity of planning to improve the quality and interaction between service provider and...
Human Evolution
Some market reports suggest that since the release of the smartphone, the human attention span decreased below that of a...