Balance

Design is all around us. Humans interact with design on a daily basis, whether consciously or not. Each design is created with the intended message and target audience in mind. By applying a few basic principles, you can create effective and understandable designs.

While the elements of art are considered the building blocks of design, the principles of design can be seen as the rules. Once you understand all the design elements, you’ll want to be ambitious and include multiple shapes, different colors, or types of lines and fonts. But without design principles, you end up with a disorganized, confusing, and hard to navigate structure.

And as a huge film lover, I am always fascinated by the way world-famous films convey complex concepts through their posters. I believe that simplicity is the key to understanding, and that’s why I try to explain these concepts in a simple way with posters from some of this world-famous films.

Balance

Balance is one of the key principles that determines whether a project is visually appealing. A balanced design allows experts to ensure that the various elements of the page are distributed in an aesthetically pleasing format, reducing eye strain and visual overload.

Balance is the way elements in a composition are arranged symmetrically, asymmetrically or radially to give an impression of balance or importance.

Elements do not necessarily have to be the same size. A balance can be achieved by placing large elements on one side of the design and a few smaller elements on the other side. Balance is one of the most frequently mentioned design principles. Each visual element placed in your project has a visual weight represented by its texture, color, and size. For your design to feel stable, the elements in your image should follow a certain scale.

Balance can be classified in three ways: symmetrical, asymmetrical, and radical.

Symmetrical balance

A design is said to be symmetrical if the elements of the composition are evenly balanced. Because this kind of balance gives the work a sense of order and formality, it is often used in the design of institutional architectural art and religious art.

Radial balance

Radial balance (a symmetrical variation) is when the elements of the design are evenly spaced around a central point in the composition.

Asymmetric balance

Asymmetric balance, on the other hand, contain opposite weights, so the configurations are not necessarily visually identical, but they maintain symmetry. Asymmetrical designs are usually more visually interesting than symmetrical designs. Directing the viewer’s gaze to the entire composition creates movement within the work.

Asymmetrical Balance adds a sense of tension, dynamics and emphasis to a composition