Design is all around us. Humans interact with design on a daily basis, whether consciously or not. Each design is created with the intended message and target audience in mind. By applying a few basic principles, you can create effective and understandable designs.
While the elements of art are considered the building blocks of design, the principles of design can be seen as the rules. Once you understand all the design elements, you’ll want to be ambitious and include multiple shapes, different colors, or types of lines and fonts. But without design principles, you end up with a disorganized, confusing, and hard to navigate structure.
And as a huge film lover, I am always fascinated by the way world-famous films convey complex concepts through their posters. I believe that simplicity is the key to understanding, and that’s why I try to explain these concepts in a simple way with posters from some of this world-famous films.
Repetition
Repetition is achieved by repeating an element multiple times in the design. This may seem simple, but the designer relies on the principle of repetition to create a sense of organised movement and coherence within the composition. Elements must be repeated in any design, but doing so can reinforce and unify the design’s visual appeal.
Repetition improves readability and comprehension, and also helps keep your design consistent across multiple pages and media.
