Finding the G spot

First things first, if you’re here to learn how to spice up your sexual life, I’m sorry to disappoint you, but you won’t find the answers here. Now, before you put on your jetpack and abandon the perimeter, hear me out.

The client now has more power than ever thanks to the digital age. The widespread use of technology by both consumers and businesses is quickly changing consumers’ expectations and experiences. Businesses must now work more than ever to satisfy customers since without them, they wouldn’t exist. To put it another way, it’s crucial to comprehend the client journey and the stage that each consumer is at.

As human beings, customers typically gravitate towards relationships that can deliver beautiful, smarter, personalised, and seamless experiences. Our brains release dopamine and endorphins when we make purchases. And this would result in a series of mental and emotional transformations that happen as a person is sexually aroused by a certain company, product, or service. However, this can also create a gap between what customers want and what organisations actually give them. Closing this gap, a.k.a. “finding the sweet spot,” between their expectations and experiences should be a key goal of any business and marketing strategy to make customers happy, satisfied, and excited.

What are the customer experience gap?

The customer experience gap is essentially the discrepancy between what consumers expect from businesses and what those businesses actually provide. In other words, it is the outcome at any point along the consumer journey where your brand has fallen short of expectations. We would all want a minimal or nonexistent gap.

Knowing how your customer reacts at each stage of the customer journey helps strengthen your bond and increase customer satisfaction.

The Customer Journey

A customer journey is a four-stage model of physiological responses, both direct and indirect interactions, that leads to the path of interactions an individual has with a brand, product, or service. A simple way to visualize the relationship between customer expectations and customer experiences is as follows:

Desire — Awareness

In this stage, customers are just becoming aware of the existence of your company and its products or services. In this phase, a person may be awoken by thoughts and fantasies, which lead to excitement and desire as your body and mind get ready for action.

Excitement — Consideration

In this stage, customers are starting to learn more about your company and its products. This is a stage of more intense excitement that extends to the brink of orgasm (that may not always occur). We are all aware that some customers engage in “impulsive buying,” which is the tendency of a customer to purchase goods and services without prior planning. When a customer takes such buying decisions at the spur of the moment, it is usually triggered by emotions and feelings.

Orgasm — Decision

The orgasm is the climax of the journey. In this stage, customers have decided that they want to purchase your product or service. This is where you need to make it as easy as possible for them to do so. It is also the shortest of the phases and generally lasts only a few seconds.

Resolution — Loyalty

During resolution, the body slowly returns to its normal level of functioning. This phase is marked by a general sense of well-being, enhanced intimacy, and, often, fatigue. In this stage, customers are loyal advocates of your company and its products or services. They may even be repeat customers.

In conclusion

As in any non-casual relationship, both sides are constantly learning in order to satisfy each other. As a business, you have to understand that this isn’t a one-time thing. Your customers’ satisfaction can be raised by gaining knowledge of, comprehending, and putting adjustments into practice to close the gap, and “finding the G spot,” between the amount of service they anticipate and what they really get. Because ultimately, it is always the responsibility of the brand to be aware of customer problems, issues, or complaints and take proactive measures to address them. After all, without customers, businesses would cease to exist.