We form emotional relationships with one another as people through stories. As children, we are told stories, and we carry on telling them as adults. Every day, we use stories to motivate, educate, and entertain people around us. Ancient cave paintings and modern Instagram feeds both tell stories, stories that people can see and follow.
The power of storytelling
Visual storytelling may make complicated stories simpler to comprehend and, as a result, convey a message that is more powerful. It elevates narratives to the highest level of creativity and relevancy. The concept and technique behind storytelling are significantly more profound than those of any other kind of communication, despite their apparent simplicity.
A good example of storytelling is movie posters, which encompasses the message and feeling of the film. The first movie poster was created by French lithographer and painter Jules Cheret for Projections Artistiques in the late 1800s.
Since then we can safely say that a movie poster is not merely a promotional tool; it’s a visual language that speaks volumes in a single frame. At its core, the power of storytelling through movie posters is hinged on the meticulous arrangement of elements within the frame. The visual hierarchy, strategically placing key elements to guide the viewer’s attention, creates a narrative flow that entices and intrigues. It’s the dance of typography, imagery, and negative space that orchestrates a symphony of storytelling, laying the foundation for the cinematic tale to unfold.
The five things I believe influence the success of a movie poster design include Balance, Proximity, Repetition, Alignment, and Contrast.
So and without further ado let’s see a selection of some of the most iconic and relevant movie poster of all time.
What The F*** Skittles
Alignment
