Unsurprisingly, the Japanese are masters of creativity. But they don’t know the limit in creativity when it comes to creating TV commercials. Japanese commercials are called komeesharu [コマーシャル].
Of course, there are a number of reasons why Japanese advertisements appear odd to Westerners, such as the employment of universal special effects.
Another important factor is the cultural difference between Japanese and Westerners; as a result, many things that seem absurd to Westerners make sense to Japanese people.
Over-explaining a product, in the eyes of Japanese marketers, can be seen as an insult to the consumer’s intelligence, as it calls into doubt their capacity for sound judgment or suggests that they are too ignorant to know what they want. Because of this implicit understanding, advertising firms and content producers are allowed to indulge their deepest artistic desires.
Only by doing strange things can new discoveries be made.
When Art Meets Ai
The Good, the Bad and the Ugly
